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Maersk Line was the first mover towards social media as it unlocked the true potential of social media for the company engaged in B2B and B2C business As the shipping container industry is volatile the companies engaged in it have to deal with tight margins where the supply and demand are not balanced as a result affecting the company’s ability to generate sufficient.

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Maersk Line B2b Social Media Case Solution & Answer Crisis Management theCompanyutilized the social media platform to manage the brand image in the market Since the company offering area always adhered to social responsibility like oil spills.