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Maersk Line was the first mover towards social media as it unlocked the true potential of social media for the company engaged in B2B and B2C business As the shipping container industry is volatile the companies engaged in it have to deal with tight margins where the supply and demand are not balanced as a result affecting the company’s ability to generate sufficient.
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Maersk Line – B2BSocial Media Case Study i s h i Jai n R il o h i t Pat aru M g e n k at Po rabh V u r i y e sh S a P ah h i ra g Sh anabhan C adm j u n P Ar Q1 Why do you think Maersk Line was so successful in social media? What do you think are Maersk Line’s key drivers of success Q2 Evaluate how Maersk executed on its social media plan and platforms Channel Specific.
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MAERSK LINE Case Solution Maersk Line’s success in social media and its drive for success As far as the case is concerned Maersk Line was successful in its strategic initiative taken to improve its social media presence in the market In October 2011 Johnathan Wichmann decided to bring the company towards social media.
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Maersk Line B2b Social Media Case Solution & Answer Crisis Management theCompanyutilized the social media platform to manage the brand image in the market Since the company offering area always adhered to social responsibility like oil spills.